Public Relations And Advertising Major
Department
Major Requirements
Students who elect to earn a major in Public Relations and Advertising must complete fifteen hours of required Business Administration courses, three hours of electives chosen from a select group of three courses and twelve hours of required courses chosen from either the Public Relations Track or the Advertising Track for a total of thirty semester hours. Six hours of non-business courses chosen from one of the tracks will count as business electives in the Bachelor of Science in Business Administration degree. Courses in the major cannot be taken as Pass/Fail.REQUIRED BUSINESS ADMINISTRATION COURSES (All courses must be completed with a grade of C or higher.) 15 hrs
MKTG 332 Public Relations 3 hrs
MKTG 335 Advertising and Sales Promotion 3 hrs
MKTG 360 E-Marketing 3 hrs
MKTG 399 Internship 3 hrs
MKTG 420 Readings in Public Relations 3 hrs
Public Relations Track 12 hrs
COMM 214 Mass Communication in Society 3 hrs
COMM 393 Organizational Communication 3 hrs
ENGL 204 Technical Writing 3 hrs
ENGL 420 Advanced Editing and Revision 3 hrs
Advertising Track 12 hrs
ARTS 140 2-D Design 3 hrs
ARTS 216 Graphic Design 3 hrs
COMM 214 Mass Communication in Society 3 hrs
COMM 393 Organizational Communication 3 hrs
Elective 3 hrs
COMM 303 Intercultural Communication 3 hrs
COMM/WMST 343 Gender Communication 3 hrs
COMM 344 Visual Communication and Culture 3 hrs