This hands-on experience has been invaluable, equipping me with real-world skills and exposure to practical work situations. What stands out most is the supportive environment I’ve had the chance to work in. I’ve gained confidence in my abilities, built meaningful networking connections, and had the privilege of sharing all the amazing things I love about CC and the Business School. It’s honestly been such a rewarding experience, and I’m so grateful for how it’s helped me grow in my career.
Center for Social Media and Alumni Communication (CSMAC)
About the Center
The Center for Social Media and Alumni Communication (CSMAC) was established in 2024 to provide experiential learning opportunities for our students, cultivate closer connections with our alumni, and create positive awareness of the Robert W. Plaster School of Business (RWPSOB) on social media.
CSMAC provides students with hand’s-on experience in the following areas:
- Producing and managing content for RWPSOB social media pages
- Developing strategies for communicating with RWPSOB alumni
- Analyzing the impact of the overall social media and communication strategies
Discover Student Stories
Our CSMAC students take their learning beyond the classroom and gain hands-on experience in the world of social media and communication.
Read their stories and see how experiential learning makes a difference!
Meet The Director
Dr. Alaina Leverenz is an Assistant Professor of Marketing in the Robert W. Plaster School of Business at Columbia College. She previously worked as the Chief Marketing and Communications Officer at Heart of Missouri United Way and brings 10 years of professional experience in marketing, communications, and alumni engagement. She is excited to help provide opportunities for skill development for her students and to increase the awareness of the RWPSOB.
Share Your Journey – Inspire Others on Social Media
We’re proud of the incredible community we’ve built together, and we want to keep those connections strong.
Whether you’re an alum shaping the world, a graduating senior ready to take on new challenges, a current student making your mark, or a future student dreaming big, your story matters. Social media is where we come together to celebrate achievements, share experiences, and stay informed. Join the conversation, stay connected, and help us continue building a future we can all be proud to share.
Follow RWPSOB on Social Media
Columbia College's Robert W. Plaster School of Business nurtures entrepreneurship and readies you for business.
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because a future built by you is a future built for you.
Too many people have been made to feel that higher education isn’t a place for them— that it is someone else’s dream. But we change all that. With individualized attention and ongoing support, we help you write a new story for the future where you play the starring role.